What the diagnostic is for
Most AI projects fail before a line of code is written — in the decision about what to build. The Diagnostic exists to make that decision well. Rather than starting from a model or a demo, we start from your business: the workflows, the data, the systems your teams already use, and the commercial outcomes you actually need to move.
We do this scoping up front and at no charge. That keeps it honest: we are not using the Diagnostic to sell you a build — we are using it to tell you the truth about where AI is worth the investment and where it is not. If the answer is "not yet", we will say so, and you still keep the scope, wireframe and ROI case to use however you like.
What you get
A full statement of work
A complete, costed scope of exactly what we would build, how and over what timeline — clear enough to act on, with us or without us.
A wireframe
A visual wireframe of the proposed solution, so you can see what we are actually proposing before a line of code is written.
A clear ROI case
What we are fixing, what it is worth and what the platform will — and will not — do. The honest boundaries, not just the upside.
A route forward
A practical next step — a proof of concept to prove it in practice, a build with us, work you do in-house, or holding off entirely.
How it works
- A no-obligation conversation. We start by understanding what you are trying to improve, automate or scale — and whether we are the right team to help.
- We learn how you work. We sit with the people who do the work, review your systems and data, and find where AI genuinely pays off.
- You get a full scope — free. A statement of work, a wireframe and a clear ROI case: what we would build, what it is worth and what it will and will not do.
- Then, only if you want to, a proof of concept. Building the proof is the first paid step — so your budget goes to a working demonstration, not a promise.
Book your free Diagnostic call →
Who it's for
SMEs, multi-site businesses and international organisations that know AI matters but are not sure where it genuinely pays off.
It's a good fit if:
- A process eats hours every week (quoting, triage, reporting, admin, finding things in documents) and you suspect AI could take a real chunk of it.
- You have a shortlist of AI ideas and want them pressure-tested before anyone spends money.
- An AI project stalled and you want an honest read on why.
- Your board or investors are asking what you're doing about AI and you want a real answer, not a slide.
It probably isn't if:
- You want an off-the-shelf chatbot live by Friday. That's a product you can buy, not something you need us to scope.
- You've already scoped the build in detail. Talk to us about building it instead.
What it costs
The diagnostic itself — the meeting, the scoping, the statement of work, the wireframe and the ROI case — is free, with no obligation. You only pay when we move to a proof of concept: a scoped, paid piece of work that proves the idea in practice before you commit to a full build. No open-ended day rates, and nothing to pay simply to find out whether we can help. Book a call to get started.
Common questions
How long does the AI Readiness Diagnostic take?
Typically one to two weeks. We spend a few sessions with the right people in your business, take a structured look at your workflows and data, and hand you the statement of work, wireframe and ROI case at the end.
Is the Diagnostic really free — what's the catch?
It's genuinely free and carries no obligation. You keep the statement of work, wireframe and ROI case whether or not we ever build anything. The first thing you pay for is a scoped proof of concept — and only if the ROI case justifies one.
What do you need from us during the Diagnostic?
A few hours with the people who know the workflows, and a guided look at the relevant systems and data. We don't need production access to diagnose — read-only and conversations get us most of the way.
What happens on the first call?
It's 30 minutes. You tell us what you're trying to improve, we ask practical questions and tell you honestly whether AI can help. If it can, we agree what the Diagnostic should look at. If it can't, we'll say so. No pitch.
Do we need to know what we want to build?
No. Plenty of clients start with a problem, not a solution. Working out what's worth building is the whole point of the Diagnostic.
Will you sign an NDA?
Yes. We're happy to sign a mutual NDA before you share anything sensitive.
What if you tell us AI isn't worth it?
Then we've saved you a project that wouldn't have paid back. You still keep the statement of work, wireframe and ROI case, and you can come back to it when the numbers change.